When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will not convert customers. It is for this reason that you need to master the process of creating sales funnel before you think of converting leads.
Unlike the traditional sales funnels where potential customers are led to a sales page whether they either buy or leave, modern sales funnels aim at establishing an attachment between you and the customer. Instead of leading people to a sales page, you will instead lead them to a squeeze page. The squeeze page acts as the first step of your funnel. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
An opt-in form is a crucial part of the sales funnel since it allows you to provide a means through which your customers will leave their contact information. Having this form on your site is crucial since it can be used to collect information that is necessary in order to reach out to potential consumers and turn them into actual customers. You must include promises or free gifts in order to attract people to leave their information. For example, if you are selling cooking equipment, you can provide recipe booklets. Make sure to provide a freebie that is related to the items you are selling or promoting.
Visitors will appreciate your free gift and remain hooked for more information from you. However, this can only happen if the initial gift is of high quality. Any low-quality gift will definitely turn them off. It is also important for you to keep emails short, relevant, and less frequent. Your customers get many emails on a daily basis so you wouldn’t want to bother them or they will mark your email as spam.
Once in the funnel, your visitors don’t have to buy your products instantly. Just provide them with relevant material that they love first. Any future free products should be followed by complementary products available in your shop. This is the best way to improve your conversion percentage.
Never worry about clients failing to purchase on the first offer. They are there for a longer time and will definitely read your next mail. Ensure to include offers and price cuts to increase the chances of buying. Don’t forget to provide any after-sale service that they need in order to cement your relationship and win their loyalty.